You Are An Expert So…..
Why Aren’t You Publishing Yet?
Publishing your own works isn’t hard, but we all (myself included) have used a million excuses not to do it.
Judy Culpepper, LinkBlaze – “To Your Marketing Success”
Let me tell you some I’ve heard and even thought myself.
- Nobody will want to hear what I have to say…. I am no expert in anything.
- I can’t do this, people will think I am crazy, or just plain full of myself.
- There isn’t enough time in the day for this.
- I can’t write. Heck, I barely made it out of high school.
If you are reading this, then you are an expert at something. Let’s take these common excuses one at the time.
Nobody will want to hear what I have to say…. I am no expert in anything.
Yes, you are, everybody is. You’ve probably found this page because you own or operate a business. It’s likely you are in that business because you like what you do, and you know what you are doing. Let’s just take one example that came to my mind as I am writing… Landscape Maintenance.
Think about the times you have actually seen and spoken with your landscaping clients. They’ve probably asked you questions about a variety of things having to do with their yard from pest control, the weather’s effects, the sprinklers, fertilizer, blooming plants, to the trimming of the hedges. Truly, this is an incomplete list, but you get the picture. Just these subjects alone would be more than enough for an eBook you could publish on Amazon.com’s Kindle section.
Everybody who is in a business can be an expert on what he or she does. Remember, the dictionary says that an expert is someone showing special skill or knowledge. The operative word here is, “showing”. By writing an eBook or even a shorter, “White Paper”, on what you do in your business makes you an expert because you are “showing” knowledge.
I can’t do this, people will think I am crazy, or just plain full of myself.
No, they won’t. They will be happy to get answers to the questions they have about their landscaping. Writing is simply communicating with others using pen and paper. It should be just like talking. When your customers ask you a question, you don’t say to yourself, “I can’t answer this, they will think I am crazy.” Of course, you don’t. To the contrary, they will think you are “crazy” if you don’t answer them. Remember, the eBook you publish will be about the things you already know people would like to know because they’ve already asked you about them.
There isn’t enough time in the day for this.
You know the answer to this one. Funny, how we have enough time in the day to do what we feel like doing. If you’ll just begin doing this and making sure others have a chance to to see it on your website, your other advertising, or simply giving it to your existing customers; you will be amazed over time how your business grows from word of mouth. People want to do business with the people who “know” what they are doing. You know, the landscaping “expert”.
I can’t write. Heck, I barely made it out of high school.
This is probably just an excuse, rephrased… you just don’t like to write. Okay, so you could save money and probably surprise yourself with your own knowledge, it is still not an excuse for you to not be all you can be to your business.
So then, outsource it. That’s right, get somebody else to do it. Remember, people like to do business with people who know what they are doing. There is nothing wrong with using someone to write for it for you. You will need to check it closely however, to make sure your writer has accurately reflected your knowledge.
If there is no one in your family or business who is able to take on this task, and if you are one of our “Shoe String Marketers”, just go to our Contact Us page and email me a request to send you some sources.
To Your Marketing Success,