Article marketing involves the authorship of articles relevant to your business and the placement of those with article directory sites in order to get readership, recognition, and backlinks for your website. Article marketing backlinks means more free traffic to your site from readers of your articles. Those backlinks are always counted and considered by the search engines while ranking your website in the Search Engine Results Pages (SERP). Not just any backlinks will do. Backlinks must be relevant, and the site from which they come should be related in content.