Branding Strategy Will Define the Graphic Standard to Identify a Business in All Ways
The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” The branding strategy your business adopts is critically important because whatever name, font, color combination, icon, or positioning line you choose will become the graphic standard for your business which will be used in exactly the same way within every advertising effort you may employ. These elements will come to identify your business. Your branding strategy produces your brand which becomes your identity and creates the personality of a business, product or service. Everybody knows that a check mark followed by “Just Do It” is Nike. Coca-Cola has used the same red font since its inception.